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Dear Colleagues,
Today Odyssey launches a new Corporate Image and branding, which has
been developed over
the past 6 months by the marketing team and an external branding agency.
After more than 11 years of service the old Odyssey logo and appearance
is being replaced with
a new visual identity.
This change reflects the changing face of Odyssey as we adopt new technology
and move into
new markets with a wider range of solutions: the new corporate image supports
the related changes in our company culture.
The new branding is built on the concept of knowledge, which, after due analysis of what makes Odyssey unique, was identified as a key differentiator - a pillar on which we can build a new, different, and modern identity.
You will have already have seen this morning the new ‘look and feel'
and logo in your office and on
the corporate web
site, you will have new stationary and business cards available now,
and
a full set of marketing materials with the new branding will be available
in the next few days.
The new branding should be implemented immediately by everyone, and you
should stop using templates and materials with the old logo from now on.
We hope you share our excitement about the opening of a new chapter in
the history of Odyssey.
If you need further information or have questions, please contact the
marketing team.
Finally everyone will receive a copy of the Odyssey ‘Book of Knowledge' - I hope you enjoy it.
Antoine Duchateau
This document tells the story behind the re-branding exercise. It gives you a quick insight into Odyssey's personality and ambitions.
In order to view the Brand Book you need the flash 7 plug-in. Click here to download.
The idea behind the two O’s derived from the definition of ‘knowledge', which is “understanding gained through experience”.
The double O’s make the logo distinctive and recognisable. They communicate partnership, unity, togetherness –
reflecting the company's way of doing business with its clients.
Communicating different facets, meanings and understandings of knowledge as seen by other people.
The posters are only placed in our offices and will be renewed on a regular basis.
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This book contains a selection of stories which consider what being knowledgeable means.
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Browse through these applications to get a quick idea of how the new visual language affects all pieces of communication.
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Download  |
The following links lead to the locations on Insider and on the server,
where you will find all the templates and images related to Odyssey's new
visual identity.
https://insider.oams.com/Departments/Business_Solutions_And_Marketing/BS
M_Marketing_Documents/Corporate_Identity_and_Documents
\\W0891\public\Knowledge
Copy and paste this address into your file browser to view on the server